Pay-to-Play Events Are Killing Emerging Artists, According To Dzasu Blackgod.
For an event organiser, having top musicians on the show is a sign of its success. As a result, they are willing to go to any length to get those top artists on the show.
Before paying an organizer to play their show, there are a few things to consider.
Is The Event Established?
When discussing whether an event is established, it simply means whether the event is well known to the public and how encouraging the recent attendance was. If the event is already known by many, you won’t have to worry about audience turnout. This will give you the chance to convert more of these people into your followers.
The reason behind this is to make sure you are not paying for nothing. Before paying, do some research and see how well or not. Most first-time events experience poor attendance due to inadequate marketing.
Also, note that timing is everything.
After you are sure about the audience turnout, the next thing to think of is the time slot of your performance. Assume the show begins at 8:00 p.m. and lasts until 2:00 a.m. If the average turnout is going to be around 5000 people, then you have to know that at 8:00 pm, maybe only 1000 to 1500 people will be there. This is not the best time for an artist to pay to perform if they want to get any form of attention. The best time to aim for here is around 12:00pm. Always remember that your time slot and the length of your performance matter.
Do You Have Merchandise?
If you aren’t having a merch as an artist, then save your money or use it to invest in some good quality, relevant merchandise. Merch is your chance to make your “short term” money back.
Before you create your merchandise, know your market and the market you are playing in.